Fresh Journey to Morocco

Fresh Journey to Morocco

We embarked on a #freshjourney to celebrate fresh co-founders Lev & Alina’s love and admiration of the rose flower, a key ingredient for fresh. In our cult-favorite Rose collection, fresh currently sources one of our key rose ingredients, rosewater, from three countries: Turkey, Morocco, and Bulgaria. We traveled to Morocco to participate to experience the rose flower in all it’s glory. We participated in a rose harvest, experienced the colorful, unique local culture and sacred beauty rituals that our collection was inspired by. We even traveled to Chefchaouen, one of Morocco’s best-kept secrets. The magical little town epitomized the meaning of #freshblue, with its boundlessness and palpable curiosity that seeped throughout the city.
Videography: Kat Whitney


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